About us.

It all started with a simple conversation. A chat with family and friends about who had a Will and, more importantly, who didn’t. That conversation led down a rabbit hole of research, uncovering staggering statistics about how many people around the world haven’t taken action, regardless of age or wealth.

Our mission.

Our mission is simple: to help more people take action on their Will.

Too many people put it off or never get around to it, leaving their families unprotected and their wishes uncertain. We want to change that. Our mission is to make understanding, planning, and writing your Will as straightforward as possible, so that more people actually do it.

We start by giving you clear, practical information that helps you understand what a Will is, why it matters, and how to take the first step with confidence.

As we grow, we aim to connect people with trusted professionals and organisations who can guide them through planning for the future. This could include charities, legal experts, and other reputable partners.

Our vision is to become a trusted, all-in-one resource that empowers people everywhere to take control of their future and protect the people they love.

Why we exist.

Roughly 60% of UK adults do not have a Will. Many people think Wills are only for the wealthy, too complicated, or something to leave for “later.” We’re here to break through the myths and make planning for the future simple and approachable. By educating, guiding, and providing practical tools, we make it easier to take that important first step.

What we do.

We provide guides, blogs, and educational tools to make Wills simple, approachable, and actionable. Our goal is to become a leading global resource, raising awareness and helping people in the UK and beyond protect their loved ones and plan for the future.

Our values.

We are guided by clarity, trust, empowerment, and inclusivity, making complex topics simple, providing transparent advice, helping people take control of their future, and supporting everyone regardless of age, family situation, or wealth.